If there’s one area of expertise where the need to constantly keep the audience interested is pressing, it is the event industry. If one wants a good turnout, the bar is now higher than ever. How to keep up with people’s expectations? If creating an app for an upcoming event is now a given, the time has come to enter a new dimension, with Geofencing.
Several years ago, advertising and marketing agencies started adding website development as the new preferred tool to promote a company's business. If there's no arguing that having a digital identity is an absolute necessity, a virtual location is becoming almost more important than a physical office, now, on top of a desktop presence, a mobile app is the new requirement. In that respect, a native mobile app counts as one of the most versatile marketing assets a business can hope for. It's the ideal medium to address clients' expectations. At the same time, thanks to app builders, it's become quite easy to create an app.
Article updated 11/112020 Should I move my business to mobile? You already know our answer, but the question is, how to transition from a desktop product to a mobile application. In terms of user expectations and usability, a mobile app is a different product altogether. Because we make a point of accompanying you every step of the way, here are a few elements to have in mind when looking to make this oh so important switch.
Updated 2026: our current position is here.A few years ago, there was no doubt that native apps were the best way to get content out there on mobile. A native app is made to work exclusively on your phone, in the most integrated way possible. However, since about two years ago, Progressive Web Apps (PWAs) have been disrupting the norms that native established. Certain big-time apps like Facebook or AirBnB have changed their minds on their choice of technology for offering the best user experience on mobile.
Learn how to create the perfect app for your restaurant in a few easy steps, from design to features and content. We've got you covered in this step by step tutorial, and with tips and tricks to customize your beautiful app along the way.
Getting together around food is such an important part of so many cultures that restaurants are probably never going to go out of fashion. That being said, with globalisation, the competition has never been more fierce. Traditional cuisine is challenged by new eating patterns (snacking, food trucks) and new consumption habits (such as fast deliveries at any time of day). Interestingly enough (for us), technology is playing an increasingly important part in the evolution of dining behaviors.
Does your restaurant need a beautiful app? In a digitally driven world, it sure does. But the real question is, do you have the right concept for it? Here are some guidelines to create the right app for your business.
After an unsettling year, let’s hope 2017 will bring some extent of consolation and comfort. Think this context has nothing to do with your business? Think again.
Learn how to make the most of your mobile app around Holidays and Special Seasons, to increase profits and boost your sales, with Couponing to boost your sales, and more!
The set of loyalty features we offer is a great toolbox to nurture your clients and monetize your app. With a well tailored loyalty program, you can, not only make customers fall in love with your business, but also keep them coming back, with gifts and rewards.
With our platform, integrating a Loyalty Card into your app is just one click away. However, even though the set up is intuitive, you might be wondering how to introduce a loyalty program to your clients in the most relevant way. Obviously, usage of a loyalty card varies from one business to the next. We hope that the examples we’ve listed below will help you find the inspiration you need to craft a loyalty program which will make your business enter a new dimension.
Coupons are powerful promotional tools to include in your acquisition and client retention strategy. The potential of m-couponing is tremendous, to boost sales, increase traffic or improve client retention rates. The good news is that this essential strategy can now be implemented with the GoodBarber technology. In addition to our Loyalty Card and Club Card Add-Ons, with couponing, make your Beautiful App your best marketing asset.
In the wake of our Loyalty Card release, we are glad to announce that our Club Card Add-On is now also available.
More and more stores are moving their business to mobile. Whether it be for communication purposes around their brand, or managing a community or creating tailored communication campaigns for their customer base, mobile applications have become a rather indispensable tool for any commercial strategy. As a companion in the creation and management of your mobile application we make it our mission to provide you with everything necessary to make a successful app. That's why we've decided to introduce a new feature which will allow your Beautiful App to play a pivotal part in your business strategy: loyalty management. As of today, you can now integrate a Loyalty Card into your app and start rewarding your clients.
Hello GoodBarbers and Happy National Small Business Week! As a company, we value entrepreneurship. GoodBarber started with that frame of mind and that’s what keeps us going. We are also glad to accompany a lot of small biz owners year round looking to add a mobile dimension to their business. Now, maybe you’ve landed on our blog without being entirely sold on the fact that an app is a necessity, maybe you’re new to GoodBarber or, in the process of creating a mobile app for the first time. So, without further ado, here’s a quick overview of the added value of mobile.
Millennials are a crucial target these days. Born between 1980-2000, they are a difficult target to reach, but once you have them hooked you’ve secured yourself an engaged crowd. Basically, often early adopters, they can make or break you. In the mobile industry in particular, they are a target group: technology is an inherent part of their daily lives, day in and day out. But regardless, their attention is difficult to catch. Reason n°1: they are overwhelmed by solicitation. Reason n°2: they are demanding users, easily rushing from one thing to the next when they aren’t satisfied.
Creating an app for the first time is an adventure, one that can take your business into a new dimension! But like with all adventures, it's best setting out on this journey with a few essential steps in mind. We've got you covered with our latest Infographic which focuses on what you should have in mind before getting started ;)
We have already discussed how to get your app reviewed and how to get PR for your app, if none of these crucial steps should be overlooked, what if the key to success was an effective pre-launch strategy?
Content Marketing has been big for quite some time now, and more and more companies are turning to it as they start to understand the stakes. Content creation is a time-consuming process which doesn't necessarily come easy to all businesses. One thing's for sure, content is here to stay and 2016 will certainly see new developments unfold for those already relying on it as a strategy or considering it. Let's have a look at one of the major trends for next year: how quality matters when it comes to the content published by businesses.
Users are increasingly turning to Instagram over other social platforms. Why? For starters, the content on Instagram is more universal than elsewhere. Also, it tends be more anonymous than Facebook. Although the irony isn’t lost on us that Facebook bought over Instagram for $1 billion… With that being said Instagram remains a very appealing outlet, especially for businesses looking to grow their brand and especially their brand’s image. Instagram is perfect to help make your brand identifiable, as long as you follow a few guidelines of course. Because if social networks praise spontaneity, with Instagram in particular, when it comes down to marketing, a lot of thought actually goes into what is posted by brands. Images with the most reach are often carefully arranged to fit trending criteria (even when they have an effortless feel), with a clever caption to boot! So, if you want to become a master of Instagram, here’s a few Instagram DOS and DON’TS to get your business on the right track. Read on!
Beacons have been around for quite some time now and are gradually becoming a part of marketing strategies for some of the biggest brands out there. These tiny devices are as powerful as they are mysterious, but one thing’s for sure, they are introducing a new way to buy . By blending the digital and physical they are taking the user experience one step further, providing a very flexible approach to displaying information about products, the layout of the store or even discounts. Everything is possible, for any kind of business. A few weeks ago we explained how you could implement this technology inside your app thanks to our iBeacons Add-On. A breakthrough update since we believe Beacons are an incredible asset when it comes to developing your business ! However, we are well aware how intimidating these devices can seem at first, so here is an Infographic which will give you an overview of what you need to know about Beacons and how they operate, which should help you overcome your hesitations!
Hashtags are more a thing than ever. First used on Twitter, they are now getting big on Instagram, but also Facebook and Google +. But, do you really know how to use them for your business? More than a mere character, the hashtag, if used correctly can significantly improve the way you communicate with your audience. How? Let GoodBarber show you the way ;)
Hello GoodBarbers, We are on a roll! Here comes a new update! After the Scheduled Push Add-On and Geofencing, it is now time to talk about the Add-On which will send your business into a new dimension: the iBeacons Add-On! This Add-On has a huge potential, and I am certain that it will spark a lot of amazing ideas to make the most of your Beautiful App ;) Let’s take a closer look…
Hello GoodBarbers ! Today is a big day for GoodBarber because I’m about to present you with the result of months of hard work… I’m talking about a new Add-On which you can now find in our store. Yesterday, we introduced the Scheduled Push Add-On , which was the first of a series of updates. And it is now the turn of the Geofencing Add-On to be in the spotlight!
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