Business: all articles and news

  6 min read

The Rise of Tourism Apps

How mobile apps are transforming the travel and tourism industry? What should be your strategy if you have a concept for a tourism app? What are the tools you should consider to adapt your business to mobile and meet the expectations of today's consumers?

  4 min read

Geofencing and the event industry

If there’s one area of expertise where the need to constantly keep the audience interested is pressing, it is the event industry. If one wants a good turnout, the bar is now higher than ever. How to keep up with people’s expectations? If creating an app for an upcoming event is now a given, the time has come to enter a new dimension, with Geofencing.

  11 min read

Resellers: Make the most of GoodBarber to sell Classic Apps

As an agency, to successfully convince potential clients of why an app is a must, you’ll need to present them with some concrete examples. That's why we'll show you how GoodBarber's features can become selling points. To make your mobile services more attractive, don't hesitate to create a portfolio of apps by categories, to illustrate each feature with a concrete scenario that the client can relate to. Classic apps allow you to create no-code content apps for almost any client need: community apps, business apps or news apps. Your clients have ideas and content to distribute. So you can help them deliver them on the tool that end-users interact with the most: mobile.

  5 min read

Restaurants : 3 digital ingredients for success

Getting together around food is such an important part of so many cultures that restaurants are probably never going to go out of fashion. That being said, with globalisation, the competition has never been more fierce. Traditional cuisine is challenged by new eating patterns (snacking, food trucks) and new consumption habits (such as fast deliveries at any time of day). Interestingly enough (for us), technology is playing an increasingly important part in the evolution of dining behaviors.

  4 min read

Revolutionize your restaurant with an app

Does your restaurant need a beautiful app? In a digitally driven world, it sure does. But the real question is, do you have the right concept for it? Here are some guidelines to create the right app for your business.

  3 min read

Happy Global Entrepreneurship Week

GoodBarber celebrates Global Entrepreneurship Week with a special offer for entrepreneurs going mobile and amazing free resources to take your business to the next level.

  3 min read

Apps and digital time spent: smartphone apps dominate the desktop web

The desktop web is losing momentum, it’s a fact. But, do new user behaviors account for more "digital time" spent on mobile apps? With users transitioning from desktop to mobile, does it play in the favor of smartphones or tablets, websites or apps?

  5 min read

Agency Spotlight: The Success Story of Reformed Media

Welcome to our newest blog series in which we will be focusing exclusively on agency success stories! Here you will find valuable insight, knowledge, and tips from individuals whom we consider to be experts in the app selling industry, who have been kind enough to give us a glimpse into their world and unique experiences. Kicking off the series with his expertise in one booming industry is Eric Pastorek, from the agency Reformed Media.

  3 min read

Boost your sales with our new Couponing Add-On

Coupons are powerful promotional tools to include in your acquisition and client retention strategy. The potential of m-couponing  is tremendous, to boost sales, increase traffic or improve client retention rates. The good news is that this essential strategy can now be implemented with the GoodBarber technology. In addition to our Loyalty Card and Club Card Add-Ons, with couponing, make your Beautiful App your best marketing asset.

  2 min read

Happy National Small Business Week

Hello GoodBarbers and Happy National Small Business Week!  As a company, we value entrepreneurship. GoodBarber started with that frame of mind and that’s what keeps us going. We are also glad to accompany a lot of small biz owners year round looking to add a mobile dimension to their business. Now, maybe you’ve landed on our blog without being entirely sold on the fact that an app is a necessity, maybe you’re new to GoodBarber or, in the process of creating a mobile app for the first time. So, without further ado, here’s a quick overview of the added value of mobile.

  3 min read

Selling an App for the First Time?

Monetization of apps is a hot topic that everyone wants to know about, and we’ve covered the basics on how to do that via advertising and charging users a fee in the stores. However, there is a whole other concept, possibly the most profitable one, that many people completely overlook. Have you ever considered entirely taking over the app-making process for someone who doesn’t have the time or desire, and charging for this service and final product? While many web and marketing agencies are seeing the great value in adding apps to their portfolio of offerings, don’t let the idea of having to be an established agency scare you away, because it’s not at all a prerequisite. Freelancers, both amateur and experienced, are taking advantage of this large demand that needs to be satisfied, by targeting small businesses whose profits and marketing strategies can be greatly enhanced, just with the the addition of an app.

  3 min read

4 New Year's Resolutions for 2016

2015 has come and gone and the new year feels like a blank slate, ready to be filled with new projects… Year after year, it’s the time most of us decide to take resolutions… Now, guess what our resolution this year is? To make sure you don’t give up on them come the end of January! With that in mind, we are going to take these New Year’s resolutions together and stick to them. Tried and true, they all come from experience and are bound to make your life at work easier ;)

  2 min read

2015: The Big Highlights

2015 it’s (almost) a wrap! With the year coming to an end, it’s the perfect time to look back on what we’ve achieved. With design remaining at the core of our strategy , that doesn’t mean we didn’t innovate in many other directions… Ready for a flashback?

  4 min read

Virtual Reality's Many Applications

Virtual Reality rhymes with enormous possibility. Something Facebook sensed when it acquired Oculus Rift for $2 billion a little over a year ago. But what now? What can we expect out of Virtual Reality aside from the gaming community’s expectations. According to the MIT Technology Review: "The dominant way most consumers will experience Virtual Reality will be on mobile devices". A projection which encouraged us to have a look at the future of VR. Are you coming with us?

  4 min read

Multi-Cultural Marketing: Be Open to the World!

"The world is yours to explore" This saying has never been more true than in the past few years, due to the rise of digitalization, increased power of social networks, the lessening of barriers between countries, and international communication being at almost everyone's disposition. However, to do things really well, there are a few key points to take into consideration when addressing an international audience. At GoodBarber, we've taken on the challenge of making ourselves available to different markets all over the world, all while remaining based on our wonderful, but tiny island in the middle of the Mediterranean. 

  4 min read

3 Key Steps for Increasing Employee Engagement

Employee engagement has been a highly talked about topic over the past few years. Enterprises have an increasing need for a solid employee base that fits in with the company culture in order to get the maximum value out of each position and provide end users with an optimal experience. The question of the day is: how can this engagement be brought about, and more importantly, be retained?  I'm going to share with you some of the most important keys to obtaining employee engagement, and even a tool that will allow you to set this up (you guessed it—it's a mobile app!) However this application is an internal one (which means it's not available to the public), that will be used specifically by and for your employees. First it's important to understand what your employees are looking for and how you can best respond to their needs by using a simple app.

  1 min read

[Video Tutorial] How to connect my app to third party advertising services

Hi GoodBarbers! Today we are going to show you one of the opportunities our platform offers to monetize your app: advertisements. Sell space in your app to advertisers and watch your revenue quickly increase! In addition to being able to create your own ads in your back office, you can also connect your app to a third party advertising service, so you don't have to worry about dealing with advertisers. In this video tutorial, you will learn how to enable the advertisement options in your back office from the Add-Ons store and how to connect those services to your app. To give you a practical example, in the video we show you the process of connecting Admob. However, you'll have the opportunity to implement ads from different services, such as Mobpartner, Swelen or dfp, amongst others. Moreover, GoodBarber allows you to define the platform (Android smartphones, iPad, etc) in which your ads will be displayed, as well as the order of your campaigns.  

  4 min read

M-commerce: The Power Extension of E-commerce

Are you considering m-commerce for your business? Whether you’re not completely sold on the fact that m-commerce is necessary, or you’re unsure on how to go about forming an m-commerce strategy, it’s important to start by understanding this new way to buy. Just like transitioning from a desktop product to mobile is an adjustment, the evolution from e-commerce to m-commerce implies a few changes, to be profitable.

  4 min read

Top 5 Errors to be avoided for your Engagement Strategy

Engagement is an essential part of the customer relation. Years ago, the consumers were simply absorbing advertising but those days are gone. As nowadays the credo is "customer comes first", his behavior has a huge impact on brand reputation. In today's world, a lot of commercial information are displayed, but the time dedicated to purchases is decreasing. Consumers can filter the information they receive, and choose the ones they really want to see. This process brings us to the following observation: if your communication is not attractive, it will not have any impact on your consumers, because they will not even see it. To overcome that obstacle, and give your message a chance to be heard, there are only two words to say: Consumer Engagement.    

  4 min read

Top 3 Ways to Kill Customer Loyalty

Long term customer retention is definitely simpler in some industries than others. Many products and services strategically involve customer exit barriers, such as contractual agreements, high initial costs, fine print, and other ways of locking in the client. In other sectors, (the app marketplace for example, which is often described as competitive and even saturated) this is not quite the case, and some extra work is required to maintain content customers.   Even if your product is unique and of high quality, there will always be a multitude of competitors out there who have superior performance in at least one aspect and are ready to do all they can to capitalize on this and swoop in on your hard-earned customers. When there is no significant obligation or penalty preventing your clients from leaving, what’s stopping them from switching at any given moment? This is where the significance of investing in creating customer loyalty is apparent—neglecting this piece of your strategy can cause a great loss that will be a real struggle to recover from. Here are a few of the most common and detrimental mindsets that are huge drivers in destroying customer loyalty. 

  9 min read

How Do People Make Decisions Online?

Everyday we face thousands of decisions that can have a major or minor impact on our lives. We choose between products, brands, flavors, smells, landscapes, and even whether or not to take the risk of trying new products. This leads me to some pertinent questions: how is my product distinguished amongst so many similar ones? What are the most important factors for the decision maker? How do people react when facing a decision online? If you want your product to be a top contender in a purchase decision, you need to understand exactly how your consumers make choices online and what you must do to be a part of their choice. Today I'm going to help you understand the thought process of a consumer faced with a decision and what the primary factors are in that decision.   

  4 min read

Should I Move my Business to Mobile?

Our world is quickly moving towards a global village where information is available digitally and people are connected through digital platforms—SMEs, freelancers and other businesses need to digitize themselves to keep up with the current needs and trends. In the beginning of the digital revolution, many CEOs of leading companies were convinced that the shift to a technological world would last only for a short period of time. Nowadays, these people have had to radically change their opinion and accept that if they don't follow the digital trend, their business will be unable to withstand the strong, international competition. No company can afford to ignore the changes caused by digital technology anymore.